Promoting Your New Website to the World
Now that your website is
all ready to go, you’ll want to let everyone know!
Here’s a few ideas to help you integrate your other
advertising with your new website.
One very easy and cost effective way to get started is
to get a rubber stamp for all your current printed
material.
Put your web address on all of
the following that apply to your company:
- Business cards
- Answering machine
messages
- Letterheads
- Fax cover letters
- Email signature line
- Catalogs
- Brochures and flyers
- Newspaper/magazine
ads
- Any other printed
material you hand out
- Press Releases
- Radio/TV ads
- Paper or Plastic Bags
- Receipts
- Invoices
- T-shirts
- Monograms on employee
uniforms
- Signage
- Window signs and
banners
...And don’t forget the ever-powerful word of mouth!
Another good way to let
your current clientele know about your website is to
send out postcard announcements. These color postcards
can even include a reproduction of your home page.
Electronic Storefronts can
set these up and arrange to have them printed for you at
a reasonable cost. Plan ahead at least a month for this
option.
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