CAN A WEB SITE HELP GROW YOUR SMALL BUSINESS?
by Mary
Wuest
Electronic Storefronts, Inc.
303-831-7060 ext 114
As we move closer to becoming a “cyber-economy,” many
small business owners are considering whether an
investment in a web site is a smart business move. Can a
web site actually help to grow your small business? The
answer is a resounding yes.
The first way in which a web site can boost your
business growth is through enabling you to secure new
business. Have a web site is like having a staff person
working to promote your sales on a 24-hour basis, 7 days
a week. It serves as a consistent source of marketing
materials that can be accessed whenever a prospect is
interested in learning about your company. A web site
can also enable your business to increase its market
reach significantly, affordably capturing regional,
national, or even international audiences.
A second way in which web sites assist in growing small
businesses is by allowing businesses to increase their
repeat and referral business through providing better
customer service. A web site can answer questions for
customers, provide directions and store hours, and even
make forms available for downloading or completing
online. Online publications such as newsletters allow
your business to build a sense of community with
clients. Many customers find it especially valuable to
be offered the option of making customer service
requests over your site. The happier your customers are,
the more likely they are to bring you repeat and
referral business.
A web site can also help your business grow by lowering
your operating costs, so that your business keeps more
of its revenue as profit. Your web site can easily
automate functions for you that may now be taking much
of your staff time to accomplish. A site can allow your
staff remote access to company information, for
instance, enabling staff to telecommute more easily and
saving on office overhead. It can automate many of your
routine processes, such as scheduling appointments with
clients or sending reminder notices, reducing wasted
time and eliminating repetitive tasks. When you consider
that every dollar saved for your company can mean the
equivalent of roughly eight dollars generated (depending
upon your profit margin), these savings can truly
improve the health of your business. Through making your
business operations more efficient, and increasing the
revenue you generate through new and existing customers,
a web site can enhance your business growth, make your
staff more productive, and increase your bottom line.
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